about me:
I’m a freelance writer and editor based in New York City.
In addition to my music industry day job, I contribute to Alternative Press, Women's Health and more. I’ve written cover stories on 5 Seconds Of Summer, The Driver Era and Waterparks. I’ve interviewed Pete Wentz (Fall Out Boy), Tyler Posey (Teen Wolf), Alex Gaskarth (All Time Low), Matthew Musto (blackbear) and many others.
My expertise lies in music (rock, alternative, pop), lifestyle (beauty, fashion, pop culture) and mochas (hot, iced, blended). I’m also a fan of football and bad television.
When I’m not answering emails, I’m probably snowboarding.
What I write: features, profiles, listicles, bios, social media copy and personal essays.
Get in touch: mackenzie.hall.writing@gmail.com
some favorite clips:
20 Best LGBTQ+ Romantic Comedies to Watch During Pride Month
Women’s Health, June 2021. Example of SEO-based listicle.
Mortality And Memories: Inside The Used's New Album, Heartwork
Kerrang!, April 2020. Example of feature writing.
Still Under the Cork Tree: How Fall Out Boy’s Career-Defining Album Changed The Scene
Note to Scene, May 2020. Example of personal essay.
Moving Along: 5 Seconds of Summer
Alternative Press, July 2018. Example of print cover story.
work history:
elektra music group
director, digital and marketing
dec. 2021 to present
Created first-ever digital and marketing hybrid role, sitting across both departments and serving as both product manager and digital point person for multiple artists
Design bespoke marketing plans for over 20 artists across pop, rock and country genres, including Bailey Zimmerman, Maisie Peters, Motionless in White and The Band CAMINO
Led digital strategy for Bailey Zimmerman’s RIAA-certified Platinum debut album campaign, resulting in 2M+ new followers across Instagram and TikTok, 150K+ email acquisitions and 100K+ SMS sign-ups
Orchestrated TikTok press day surrounding Maisie Peters’ 2023 Radio City Music Hall performance, with content capture totaling 1M+ views across 10 videos
Collaborate with digital, video, creative and artist management teams to create detailed branding and messaging campaigns for each artist
Conceptualize and direct quarterly content shoots to bank short-form video across multitude of campaigns
Supervise creation and posting on label-owned fan accounts across five priority artists, generating 27M+ views and 2M+ likes on content utilizing artists’ music
Build and monitor marketing budgets of up to six figures
Manage and mentor team of two digital marketers and oversee their day-to-day operations
warner records
manager, fan engagement
aug. 2019 to dec. 2021
Oversaw the day-to-day social media, website and email accounts for a diverse roster of 20-plus artists, including 88rising, Joshua Bassett and Maude Latour
Curated social media voice for each artist across all platforms, with special emphasis on Instagram and TikTok
Coordinated and executed digital marketing spends via Facebook, Instagram, YouTube, Snapchat and TikTok
hopeless records
product manager
apr. 2017 to aug. 2019
Product managed roster of 11 bands and assisted Head Product Manager with roster of more than 25 additional artists
Spearheaded all marketing and branding aspects of campaigns, including overall album narrative, merchandise and publicity
Coordinated all sales-related events for the label, including booking and executing in-store tours for The Wonder Years and Waterparks, driving a combined 2K additional units during release weeks
alternative press
managing editor
sept. 2015 to apr. 2017
Sourced digital and print assignments through team of 50+ freelancers, providing both substantive feedback and copyediting on over 25 pages per month
Coordinated cover stories, including providing writers with creative direction, travel arrangements and logistical support